Alaró: The Undiscovered Jewel of Mallorca

4 min readJun 10, 2023

Welcome to Alaró, a charming town tucked away in the heart of Mallorca, where tradition meets tranquility, and stunning mountain views are a daily treat.

Meet Alaró: A Hidden Paradise

Nestled in a serene valley on the southern edges of the Tramuntana Mountains, Alaró is a bustling town that might not be on every traveler’s itinerary, but it’s a destination that offers a unique, authentic Mallorcan experience. Its timeless architecture and cobblestone streets provide a refreshing alternative to the more commercialized coastal resorts, making it a must-visit for those seeking a taste of the real Mallorca.

Alaró: A Journey Through Time

Alaró’s origins can be traced back to an Arab farmstead named Oloron, with its documented history kickstarting with the Catalan conquest of Mallorca in the 13th century. The town’s growth was fueled by its booming shoe-making industry, which at its zenith housed 30 factories and employed over 2000 people. Today, it’s home to the workshop of Tony Mora, a global icon in handmade cowboy boots.

In recent times, Alaró has transitioned from manufacturing to real estate, becoming a magnet for a large expatriate community. A leisurely stroll around the town square, basking in the laid-back ambiance and outdoor dining scene, will make you understand why Alaró is such a captivating place.

Alaró’s Crown Jewel

The pièce de résistance of Alaró is the Castell d’Alaro. This castle, perched high above the village, is a must-visit for any traveler. The two-hour hike to the castle is a bit of a challenge, but you can drive partway up and park at the renowned Es Verger Lamb restaurant. Once you reach the castle ruins, you’re rewarded with panoramic views of the Mallorcan countryside, stretching all the way to the bay of Palma.

Immerse Yourself in Alaró

Alaró’s location on the Tramuntana Mountain slopes makes it a haven for hikers and cyclists, offering easy access to some of the island’s top road routes. The town square is a perfect spot for a relaxing evening, with a popular pizza restaurant and ice cream parlor that are a hit with the younger crowd. The weekly market every Saturday, from 8:00 to 14:00, is a great place to pick up local fresh produce and clothes.

A Culinary Adventure in Alaró

Alaró’s main square and adjacent streets are a gastronome’s delight, with a plethora of restaurants serving a variety of cuisines. For families, choosing a restaurant in the main square allows children to play freely. Don’t forget to end your meal with a sweet treat from La Isla del Gelato, a local favorite. A short drive out of town will lead you to Es Verger, a family-run restaurant known for its traditional meals and stunning views.

Stay in Style in Alaró

Alaró’s architecture lends itself beautifully to boutique hotels. Petit Hotel Alaró, located in the town center, is a great option. For a more rustic experience, the surrounding countryside hosts several hotels, like the charming Hotel Rural S’Olivaret.

Festive Alaró

Time your visit right, and you could partake in one of the town’s vibrant festivals. The Saint Roque celebration in mid-August is known for its procession of giants, while an early October craft fair showcases the work of master craftsmen from across Mallorca.

Life in Alaró

Alaró’s central location andinternational community make it an ideal base for those working in Palma. The town’s real estate market is diverse, with modern villas and traditional stone buildings coexisting harmoniously. Whether you’re looking for a centrally located apartment or a sprawling country estate, Alaró has something to suit every budget and lifestyle. The town’s proximity to The Academy International School and improved transport links, including the L320 local bus to nearby Consell for a direct train to Palma, make it even more appealing.

Discover Alaró’s Surroundings

Alaró is neighbored by the small town of Binissalem, known for its main high street, and Consell, home to the train station that connects Alaró to Palma. A short drive away is Santa Maria del Cami, another expat favorite and host to one of the island’s best Sunday markets. Over the mountain from Alaró, you’ll find the tiny village of Orient, nestled in what many consider to be one of Mallorca’s most beautiful areas.

So, if you’re planning a trip to Mallorca, don’t miss out on Alaró. This charming town offers a unique blend of history, culture, and natural beauty that is sure to leave a lasting impression. Whether you’re a history buff, a foodie, an outdoor enthusiast, or just someone looking for a peaceful getaway, Alaró has something for everyone. Come and discover this hidden gem for yourself!